Terry Coniglio Wins With MBA Colleagues In Mercedes-Benz USA eMobility Case Competition

2017 Jan 9

Terry Coniglio, of Wellsboro, was part of a team of Flexible MBA students at Georgia State University's J. Mack Robinson College of Business that won the Mercedes-Benz eMobility Case Competition, focused on the luxury automaker's future electric car offerings.

Seven teams were invited to compete; Georgia State's team ultimately won out over teams from the University of Georgia and Emory University.

Dietmar Exler, CEO of Mercedes-Benz USA, congratulated the Georgia State team for their creative and innovative solutions.

The team provided a thorough and comprehensive look at electric cars and potential solutions for the car company. The team administered an in-depth survey of more than 300 professionals and presented the data for the company's use.

Georgia State's team also exerted extra effort the extra effort exerted to mystery shop a dealer for unfiltered data about how Mercedes-Benz dealers in the U.S. speak about electric cars.

The business students additionally shared unique approaches to leveraging Mercedes-Benz USA's current unsold electric cars through an apartment-complex car-sharing idea, and provided supporting data while building electric car branding.

As the winners of the competition, the team was invited to The Brand Immersion Experience at the Mercedes-Benz factory in Vance, Ala., comprising of track and off-road driving, as well as an internship with Mercedes-Benz USA.

The full team roster includes Kaydee Wilson, Terry Coniglio, Bruce Choi and Megan Jentz.